Monday, January 9, 2012

Video: Adventure Athletes Answer "Why?"

This week the annual Consumer Electronics Show will take place in Las Vegas, where thousands of new gadgets will be revealed to the public, who will be eager to get their hands on the new technology. At the show, Nikon will introduce their new D4 camera, which, with a reported price tag of $6000, is anything but "consumer" focused. To celebrate the launch of their new toy, and to show what it is capable, of filmmaker Corey Rich used the new camera to create the video below. It features a number of our favorite adventure athletes (Alex Honnold, Rebecca Rusch, Dane Jackson) doing what they do best and explaining why it is they do those things.

It is a beautifully shot 7 minute film, that captures the spirit of adventure in these athletes very well. It'll also have the photographers and videographers amongst us drooling over the D4, which looks like it is capable of some great things.

WHY - Nikon D4 Release Video from Corey Rich on Vimeo.